Strategy, Creativity, and Clarity, Grounded in Experience.

TwentyFiveNine is a boutique marketing consultancy based in Dubai, helping brands unlock clarity and impact through strategy, storytelling, and insight. With deep experience across markets and industries, we work alongside businesses to turn ambition into action — and connect with the audiences who matter most.

At TwentyFiveNine, strategy isn’t a service — it’s a mindset. We believe great marketing starts with listening, continues with clarity, and succeeds through execution. Our name reflects a belief in going further: pushing beyond the expected to uncover what makes a brand truly resonate.

Led by Experience. Built for Results.

With over two decades of cross-industry expertise, TwentyFiveNine blends strategic thinking with deep market insight to help brands thrive both locally and globally. Founded by Shazia Hussain, a seasoned marketing leader with experience across the UK, US, and Middle East, the consultancy brings together commercial clarity and creative vision.

From launching e-commerce platforms across the MENA region to shaping growth strategies in the UAE’s fintech sector, our experience spans retail, telecom, finance, and beyond. We understand what it takes to build brands that deliver, and we bring that knowledge to every client we work with.

Beyond consultancy, Shazia actively mentors marketing students at the University of Birmingham Dubai, staying connected to the future of the industry while giving back to the next generation of marketers and entrepreneurs.

The Right Fit for Ambitious Brands.

Strategic Marketing Rooted in Real Experience.

No off-the-shelf solutions here. Every project is tailored whether you’re entering the UAE market, refining your positioning, or launching something new. We bring sharp thinking, honest dialogue, and measurable outcomes. With TwentyFiveNine, you don’t just get a strategy, you get a partner who’s in it with you.

Real Clients. Real Results.

Lynette Warren White Water Management Consultants LLC

Working with Shazia in the financial services industry was a standout example of strategic thinking and execution. Her ability to cut through complexity and deliver clear, results-driven marketing made a real impact.

Tracy Revington Partner, Crabb Hill

TwentyFiveNine has been a strategic sounding board as we’ve built Crabb Hill from the ground up. Their ability to challenge assumptions, bring fresh perspective, and guide decision-making has been genuinely valuable.

Dave North Partner, Send2.com

Shazia has served in collaboration with the Valhalla Group of Companies as a Senior Marketing and Investment Advisor. She brings energy and enthusiasm to her work and communicates with clarity. Her work is consistently of a high standard, always delivered on time, and, most importantly, her advice is both insightful and impactful.

Dr. Sarah Percy Assistant Professor in Marketing, University of Birmingham Dubai

Over the past 2 years, Shazia has generously delivered inspiring mentoring and guest sessions for undergraduate and master’s marketing students, sharing her career journey and offering valuable industry insights to help the next generation of professionals bridge the gap between theory and practice.